Is This the New ‘Cool Girl’ Version of the ‘For Like Ever’ Print?

I’m constantly trying to predict what’s going to be the new «For Like Ever» poster. I’ve written about a potential typographic contender before, which I loved for its simplicity and reference to a Talking Heads song. And now I think I’ve figured out another heir apparent: Block Shop and their woodblock paper prints. This L.A.- and Jaipur-based studio’s stuff is everywhere, from house tours on AT to Instagram and Pinterest. With their black-and-white meets dusty neutral palette, Block Shop’s pieces have a sort of ’70s minimalist vibe going on, not unlike Commune’s aesthetic.

People are hanging Block Shop prints, framing their textiles and generally loving their simple geometric motifs almost to the point of saturation now. But this ubiquity may even be more well-deserved than the «For Like Ever» phenomenon simply because there’s more to love here in terms of colorways, patterns, and media.

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