There’s a benefit to being chosen as one of Oprah’s favorite things: Her seal of approval can be the motivating factor to hit that buy button for tons of people. But there’s a benefit for shoppers, too. Once the list is announced, many items are discounted just to celebrate their inclusion. Such is the case with Embark, a DNA kit for dogs developed in partnership with the Cornell University College of Veterinary Medicine. Usually $199, its currently on sale for $200.