Whoever Runs Target’s Hilarious Twitter Account Has Been Reading Our Minds

Everyone jokes about running to Target to buy «just one thing» but you wind up spending $200 without even realizing it. There is such a thing as the «Target effect» which is the reason why we overspend when shopping at Target. The marketing and design team at Target have created a layout that guides shoppers through an assortment of products the retailer wants us to buy.

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