Where Shoppers Go Wrong When Making Big Furniture Purchases

Sally Morgan-Flower oversees creative content, manages London showroom events and works with interior designers for the furniture brand Loaf. She also lives in the dreamiest of dream places in a former pub turned gorgeous, woodsy, perfectly painted home. She doesn’t just work for a furniture company—she clearly knows how to pick and choose great core pieces of furniture (such as sofas and beds) for maximum comfort and visual appeal. I asked her to share what she thinks are some of the things that potential buyers should look out for when furniture shopping.