At the grocery store, I’m the queen of store brands. I don’t have such discerning taste that the Publix-brand paprika or yogurt seems any lesser-tasting than the name brand on the shelf with a higher price on the label. (And you know that often the store brands are exactly the same as the name brand, right?) But there ARE times when I’m willing to splurge. It doesn’t only have to do with quality—although that’s certainly a part of it. The main reason I’ll opt to splurge on a consumable is far less distinguished: I like the packaging, and using pretty-looking stuff gives me some simple joy in my day and makes me feel kinda fancy.