Forgetting stuff is easy. We’ve all spent mornings frantically searching for our keys or worse, left our phones or wallets behind somewhere. But what’s the real cost of being forgetful? According to the «Lost & Found» survey released by Pixie, a location app for iPhones, Americans collectively spend a whopping $2.7 billion dollars every year—two thirds of us spending up to $50 yearly—simply replacing the items they can’t find. And that’s not all, the everyday items we often misplace and more importantly, the amount of time we spend searching for them is pretty startling, too. Read ahead for a breakdown of Pixie’s more interesting discoveries.