Minimalism is Dead. Long Live…Minimalism?

When I first started blogging for Apartment Therapy, there was a certain minimal, Scandinavian look that was absolutely everywhere. You’ve probably seen it: white floor, white walls, neutral palette, very little furniture (although quite possibly with a sheepskin draped over a chair.) Over the years, I’ve watched the interiors on our site (and others) grow more cozy, cluttered, and colorful. I’ve read countless articles about maximalism being the new minimalism. People are even dyeing sheepskins pink. Does all this mean that minimalism is Over? Or can this particular look never truly die?


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