Here’s What People Think About Ultra Violet, Pantone’s Color of the Year

On Thursday, Pantone announced Ultra Violet as the Color of the Year 2018, and publications, brands, and people from across the globe have since taken to the internet to share their opinions on the new reigning hue. Colors are so steeped in personal preference, that it’s no surprise that—like every year—there are the people that love it and the people that don’t. We rounded up some reader comments and reactions from across the web to see what everyone is saying about the mystical shade of the moment.

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